Aurora Starita: B2B SaaS [Technical] Content & Product Marketing Manager

Hi, I’m Aurora. I specialize in engaging some of the hardest to reach B2B SaaS buyers out there: cybersecurity professionals & developers.

Imagine: marketing that won’t make practitioners cringe and prospects run away screaming.

“Aurora is one of my go-to content creators. Quite simply, she is the best. As a B2B tech company, it’s hard to find writers that combine technical acumen with the ability to tell compelling stories. Aurora excels in both areas.”

– Carol Hildebrand, Senior Director of Content @ Mend.io

too weird to live, too rare to die, too good to not hire

Something different

(To be fair, everyone says that.)

Resonating voice

Technical buyers don’t like marketers and cybersecurity buyers don’t trust anyone.

Get them to listen.

Product marketing-centric

Aimless content takes your customers on rides they want to get off ASAP.

They have enough pain; let’s not add boring whitepapers.

Learn-it-all

Cybersecurity is a tough subject to cover. Application security is even tougher.

Intense curiosity makes the best marketing (and a technical education doesn’t hurt).

On the beat

Social media platforms like LinkedIn and Reddit are a trove of customer and competitor information.

Someone should keep an eye on that.

Make-it-happen project management

I put this on Notion or Asana or Monday or Trello or whatever to write later.

See? On top of it.

Intrinsically motivated and unapologetically optimistic

Sure, you want the best marketer with the best ideas, but good character is valuable, too.

Startup-friendly service with a smile.

“Aurora is an excellent content writer and a first-class colleague. Her work is always intelligently written, with a distinctive turn of phrase and tone of voice that adds welcome personality to technical subject matter. ”

Adam Murray

(He has a PhD in English Literature. (Appeal to authority.))

Fun fact: my friends told me to build a site with Wix and I regret not listening to them. On the other hand, I feel very confident telling you that I have some WordPress experience now.