Hi, I’m Aurora. I specialize in engaging some of the hardest to reach B2B SaaS buyers out there: cybersecurity professionals & developers.
Imagine: marketing that won’t make practitioners cringe and prospects run away screaming.
“Aurora is one of my go-to content creators. Quite simply, she is the best. As a B2B tech company, it’s hard to find writers that combine technical acumen with the ability to tell compelling stories. Aurora excels in both areas.”
– Carol Hildebrand, Senior Director of Content @ Mend.io
too weird to live, too rare to die, too good to not hire
Something different
(To be fair, everyone says that.)
Resonating voice
Technical buyers don’t like marketers and cybersecurity buyers don’t trust anyone.
Get them to listen.
Product marketing-centric
Aimless content takes your customers on rides they want to get off ASAP.
They have enough pain; let’s not add boring whitepapers.
Learn-it-all
Cybersecurity is a tough subject to cover. Application security is even tougher.
Intense curiosity makes the best marketing (and a technical education doesn’t hurt).
On the beat
Social media platforms like LinkedIn and Reddit are a trove of customer and competitor information.
Someone should keep an eye on that.
Make-it-happen project management
I put this on Notion or Asana or Monday or Trello or whatever to write later.
See? On top of it.
Intrinsically motivated and unapologetically optimistic
Sure, you want the best marketer with the best ideas, but good character is valuable, too.
Startup-friendly service with a smile.
FAQs
Can you manage other writers/freelancers?
Yes. I already manage a team of other freelancers. I am a fair and decent manager and mentor.
high expectations + high trust = high quality content
Do you do freelance work?
Yes. Although my goal is to have a single company as my one-and-only, for now, state of the job market as it is, I am accepting freelance work.
My workload is pretty full so I may not be able to personally craft something for you start-to-finish, however, I have amassed an amazing team of skilled part-time writers that help me out. I’m also happy to refer you to other awesome writers; just reach out. See my rates.
Did you do the graphics on [whatever]?
No, but enough people have asked me that so I’m now learning Affinity Publisher and I expect to be able to do layouts and graphics for whitepapers and ebooks all on my own very soon.
You can learn more about whatever I’m learning right now on my TILblog.
Can you also be ‘not weird’?
Yes. Mimicking existing brand voice is its own intellectual challenge that I enjoy.
“Aurora is an excellent content writer and a first-class colleague. Her work is always intelligently written, with a distinctive turn of phrase and tone of voice that adds welcome personality to technical subject matter. ”
Adam Murray
(He has a PhD in English Literature. (Appeal to authority.))
Fun fact: my friends told me to build a site with Wix and I regret not listening to them. On the other hand, I feel very confident telling you that I have some WordPress experience now.